All successful paid search strategies acknowledge that keyword research is one of its critical components. Search marketers spend a considerable amount of time, about 25%, just concentrating on keyword research. Many users are appreciating the benefits of Google Ads Keyword Planner.  They say that they are able to stay on top of trends in keywords,…

If there’s one page on the web that is very significant to digital marketers that would be the Search Engine Results Pages or the SERPs. These are the pages in which the users are searching for something through search engines like Google. If you are an Internet user who looks for information online, most likely…

If you are a local business owner, the first thing you would want is to dominate the local search results of your niche. However, it is a common feat to know and understand what content should be written in order to pop into those local search results. This is not to mention identifying the very…

Are you up to date with the latest and most effective ways on how to do keyword research? Because if not, then you are missing a lot of great opportunities. You see, keywords have always been an essential part when it comes to content and search engine optimization. And this is, in fact, something that…

One of the best content management systems as far as SEO is concerned is WordPress. Search engine optimizing your WordPress powered website or blog will allow you to enjoy high ranking in search results and gain more followers. If your goal is to become an authority in a specific niche, having your blog’s content linked…

Ranking high in search engine results is the best way an online store gets customers. But it is no secret that high ranking is hard to achieve especially with the  major search engines such as Google or Bing. Realizing your dream of having a successful online store can be a difficult if you are unaware…

Must Reads: 1. Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay 2. The Long Tail by Chris Anderson 3. What Sticks by Rex Briggs (named the #1 Book in Marketing by Ad Age and is required reading at leading Universities including Wharton School of the University of Pennsylvania and Harvard). 4. The Wolf of Wall Street by Jordan Belfort 5. Guerilla…

Traffic is a website’s lifeline. Boosting it is a challenging task. You have two effective options: Pay Per Click or PPC and Search Engine Optimization or SEO. SEO and PPC are subcategories of Search Engine Marketing or SEM. SEM is an effective tool in internet marketing focused on presence in search engine and its results…