Must Reads: 1. Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay 2. The Long Tail by Chris Anderson 3. What Sticks by Rex Briggs (named the #1 Book in Marketing by Ad Age and is required reading at leading Universities including Wharton School of the University of Pennsylvania and Harvard). 4. The Wolf of Wall Street by Jordan Belfort 5. Guerilla…

Traffic is a website’s lifeline. Boosting it is a challenging task. You have two effective options: Pay Per Click or PPC and Search Engine Optimization or SEO. SEO and PPC are subcategories of Search Engine Marketing or SEM. SEM is an effective tool in internet marketing focused on presence in search engine and its results…

The road to “Position 0” becomes bumpier and bumpier. More than one billion business and personal websites are striving to win the race. This is why you cannot take SEO for granted. It should be at the front and center of your initiatives. In 2018, various trends will heighten the game. For one, more bots…

Christmas is right around the corner and with it comes the holiday shopping rush. For many business owners, missing out on this time of the year could mean missing out on most of their annual income.   Luckily, this won’t be you, thanks to this simple strategy. It won’t entail creating new products or services,…

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