When you start a business, regardless of its type, which is the biggest challenge you have? The answer will always be acquiring new clients. Without clients, your business will not survive long term. Of course, you will have to do your best and keep the existing customers as well, by meeting their expectancies and providing…

Must Reads: 1. Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay 2. The Long Tail by Chris Anderson 3. What Sticks by Rex Briggs (named the #1 Book in Marketing by Ad Age and is required reading at leading Universities including Wharton School of the University of Pennsylvania and Harvard). 4. The Wolf of Wall Street by Jordan Belfort 5. Guerilla…

Christmas is right around the corner and with it comes the holiday shopping rush. For many business owners, missing out on this time of the year could mean missing out on most of their annual income.   Luckily, this won’t be you, thanks to this simple strategy. It won’t entail creating new products or services,…

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