If you are a local business owner, the first thing you would want is to dominate the local search results of your niche. However, it is a common feat to know and understand what content should be written in order to pop into those local search results. This is not to mention identifying the very aspects that you should heavily focus on.
The higher you rank in local search, the better are your chances of attracting new and potential customers to your business. But if it is the other way around, then you certainly have a huge problem. But hey, the good news is that you can always improve your local search ranking. While there are a number of ways to do it, you can always count on optimizing your content specifically for local search. Here are some tips to get you going.
If you want to rank high in local search results, your aim should primarily be specific. This could be a neighborhood or a town. Either way, users from these areas should be able to find and visit your website. Apparently, this is where your goal should not just be about selling directly through your site. You would also want to invite users to come and visit your store or purchase your services or products. Keep in mind that websites focused on local audiences tend to be different from those that are designed on a national or global scale. More often than not, when visitors show interest in your services or products, you will eventually get a face-to-face interaction with them.
Find and Use Local Keywords
It is no secret that keywords will always play a major role in any content marketing strategy. They simply are the foundation of your content. That is why you should jumpstart your strategy by performing local keyword research which revolves around your brand and/or target. Note that keywords must be relevant to your business and the local areas you are targeting. While there are plenty of online tools out there, Google’s Keyword Planner still remains the most effective way to find potential keywords. But before you do so, make sure you already have at least one relevant keyword in mind. For example, you are a locksmith in Boca Raton, Florida. You might want to start with the keyword “locksmith Boca Raton.”
Write “Local” Headlines
This is where you need to ensure that your web page’s snippet, which Google basically shows in every search result, is highly optimized for local SEO. By doing so, Google will be able to know that you are focusing on a local market. At the same time, you need to do this because it will help your audience understand that you are a local business. Apart from making sure that your snippet is clear when it comes to defining your business, your posts and pages’ titles must also speak of the same idea.
Do Not Forget to Write About Your Business
Most local business owners forget the importance of writing content about their business. Doing this can actually help you rank high in local search results. A blog is not only deemed a great content, but it also a key element in any local SEO strategy. Just simply write about what you know or what your business is really about. If you are a countertops manufacturer, then write about your projects and installations. If you are a dentist, write about anything related to dental health and issues. If you are selling flowers or you are a florist, write content discussing your lovely bouquets.
Be Involved in the Local Community
This is really something that you need to consider. It all boils down to having an opportunity that associates you and your business with a certain location whenever possible. And this is exactly how your local community can help you. You could start by supporting charities or local causes. Apart from benefiting a good case, you will also be able to create a positive reputation around your brand. If a local newspaper or magazine knows and writes about your story, they can right away link to your site. Above anything else, they can help promote your business in order to reach a much wider audience.