Just as it seems business owners are beginning to understand the importance and benefits of search engine optimization (SEO), the technology advances further, and we find ourselves looking at a whole new phase of Internet Marketing – SEO 2.0.
SEO 2.0 is quite different from more traditional search engine optimization and changes the Internet marketing in a completely different way. SEO 2.0 is a much more efficient way to increase the return on Internet marketing investments. This is done while it decreases the time required for manual linking and keyword prioritization. SEO 2.0 enables Web marketers to actually drive traffic to their sites and analyze the type and quality of the traffic with regard to sales.
Five ways SEO 2.0 differs from SEO include:
1. Natural Links – Unlike traditional SEO, SEO 2.0 allows for mining of links from blogs, social networks, and other sites that can then be used to help drive traffic. This quality traffic leads to sales, is much more effective and requires considerably less time to achieve results because of its intuitiveness.
2. No keywords – Gone are the days where only the home page of a website had to be optimized to ensure the best results in Web searches. SEO 2.0 focuses more on individual page optimization. This allows greater flexibility with content development as titles and descriptions may be different and targeting different targets. SEO 2.0 is also focused on how real people use the Web and read its content.
3. Co-Opetition – Webmasters no longer need to compete for position or ranking in search engines. SEO 2.0 creates a more hospitable relationship where cross-linking and community between sites is encouraged and yields better results.
4. Brand Building – Increased sales with improved brand recognition leads to impressive ROIs (return on investment) on marketing expenditures. Clicks and visits are not important in SEO 2.0 if they do not convert to sales. SEO 2.0 facilitates this more effectively and focuses on conversion rather than traffic.
5. Optimization from Outside (off-page SEO) – The focus is no longer on just your website. The most successful companies leverage social networks, blogs and other sites to help build their brands and drive traffic and sales.
SEO 2.0 promises to be a more effective and useful method of marketing than its predecessor. However, it requires understanding of both the Web user and the companies with whom they are doing business. By creating a more cohesive infrastructure for optimizing everyone’s Web experience, companies will see increased sales. This is due to consumers finding their sites more user-friendly and relevant to their needs and wants.